Where Does Profitablility Come From?

Profitability

Comes from:

↓

Customer Loyalty

Comes from:

↓

Customer Satisfaction

Comes from:

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Quality Customer Service

SUCCESS IN ALL PHASES OF BUSINESS DEPENDS UPON CUSTOMER LOYALTY!

PROFITABILITY

Increased profitability of course comes from referrals and added business from your loyal customers.

CUSTOMER LOYALTY

Customers normally evolve to Loyal Customers from multiple communications. Keep in mind, the more ways a client hears from you, and the more added-value you bring to the table, the more likely they will remember you at the correct time. All customers are interested in value propositions. A single strategy is normally not enough to develop loyal customers, thus you want to develop systems that create a path to increased levels of loyalty.

CUSTOMER SATISFACTION

Customer satisfaction naturally evolves over a serious of actions and interactions with your client and others who affect your client’s transaction. Customer satisfaction is not enough. One click of the mouse, or one phone call, and your satisfied customer just defected to a competitor. Focus on continually providing value to your customers is one key to building and retaining loyal customers.

A real estate example: Your customer will have many more interactions after the sale with home service providers and various vendors providing products and/or services to homeowners. If you are serious about retaining customers for future referrals, these interactions are also going to matter, well beyond the closing. You can stay involved with those interactions and they should be handled with the same conscientious attention as sales calls. In essence this attention is nothing more than “sales calls” for repeat business.

QUALITY CUSTOMER SERVICE

Customer service is your personal approach to how you interact with your clients. Know what clients want and deliver it in a timely manner. No one can do customer service for you… it is up to you.