Stay In Your Customer’s Lives – “Being Nosey”

There is a strategy that many successful realtors use, that other realtors ignore or consider too much work. That is the strategy of staying active in the lives of their existing customers.
I call this strategy, “Being Nosey”….
Be sure to establish a group of trusted service providers for homeowners, with the emphasis on “trusted.”
Deck builders, Chimney sweeps, Electricians, Plumbers, Painters, Landscapers, Window Companies, Remodelers, and more…
Become the one-stop resource for your customers whenever they need help with their home.
Be pro-active and mail your customers a list to keep by their phone, but with only one phone number… YOURS….
One realtor client of mine had a call because their garage door opener quit working… she referred the garage door company, but in the conversation found out the neighbor was thinking of moving. The result was a new listing.
Another realtor client discovered a lot owned by a client’s cousin was going up for sale. She discovered this when her client called for a suggestion regarding a dependable painter.
Written by Arnie Goldberg, VP Marketing 3DM Corporation, Faculty University of Phoenix, Faculty Oakland City University, Faculty Embry-Riddle Aeronautical University.....Author of a new Customer Loyalty book “Give Your Dog A Treat” www.giveyourdogatreat.com - arnie@3dmco.com