The Difference Between Products and Services—Customer Decisions

Products have a tangible image that is easily visualized. Buyers or prospects have a different attitude about products as a result. They attach in their minds consistency to a product and the company offering the product. Services however, have the challenge of people perceiving a much more inconsistent viewpoint which causes hesitancy and even skepticism.
Realtors and others that provide services must perform at a different level than is expected. The days of 110% are over, because that is expected. The new goal must be 125% which can lead to being really great. Consumers today ask family, or business acquaintances, and now even more so Social Media friends questions regarding purchase decisions. Social media friends build trust and their comments become very trusted information as to cars to purchase, or even neighborhoods in which to live. Social media has also broadened this information base to the whole country instead of the local contacts only.
Both in establishing trust for a purchase or in building customer loyalty after the purchase, expectations must be exceeded. In order to exceed expectations, the realtor or vendor must understand the complexities of the customer’s motivation and actual emotional makeup regarding decisions. The real work of the successful realtor or business person is not done once the initial transaction is completed.
Top-notch, quality, service professionals have CUSTOMER LOYALTY STRATEGIES in place. In many cases, it is best for small businesses, realtors, mortgage brokers and insurance agents should seek third party companies to help them with these Customer Loyalty Strategies to keep the cost down and have access to Big Business Tools for Small Businesses.