HOW DO YOU STACK UP IN CREATING LOYAL CUSTOMERS?

Too many realtors take their existing customers for granted. Think of the automobile industry that did the very same thing. They were so bold at one time they said, “Americans will not buy Japanese automobiles.” Another example of the “fickleness” of customers is the remote control. Did you know that 72% of all households have a remote control and they zap the remote control every four minutes, and men zap much more. Thus, companies trying to create customer loyalty with television ads, and are having greater difficulty reaching the consumer.
It is critical for realtors to concentrate on what is New. What I mean by that is what is old is not of much concern anymore to the public. We walk up to someone and say, “What is new?” Thus, the successful realtor has new information, new trends, new newsworthy information, new-new-new stuff for their customers. The old boring newsletters, and refrigerator magnets are not new.
What is new is a valuable coupon at Macy’s or Nordstrom, for the women, or three golf balls for the man. What is new is a $10 coupon for the whole family at a restaurant. What is new is sending a copy of a current newspaper article that is timely and of keen interest to your customers.
Building loyalty is an ongoing process that involves creativity and much thought, but also requires up-to-date data base information, because clients change over time. Growth with more children, maturity, career changes, and neighborhood changes around them, cause customers to have different attitudes and different viewpoints. Great realtors put systems in place to help them keep up with those changes to be more relevant in their customer’s lives.
Loyal customers lead to greater profits.