Americans tripled the amount of time they spent on social networking sites in 2009 and these sites now account for 17% of all time spent on the Internet (from a survey)
There are more than 350,000,000 Facebook users, half of whom log in at least once per day. The average user spends 55 minutes per day on Facebook.2
The average household income of LinkedIn users is $107,278
According to the 2008 National Association of Realtors Profile of Home Buyers and Sellers, the Internet is the leading source of information used in a home search (87%) while traditional avenues, like newspapers and home magazines, are used less than half of the time. With the Internet being used by the vast majority of buyers, it is critical that realtors are online and engaging with potential customers on a regular basis.
Which Social Media Is Right For You and Your Business
* Research them, including local platforms like one called Smaller Indiana
* Develop a Plan … just like any other Marketing or Customer Loyalty Plan
* Social Media is not the answer to all of your business, but can be a huge enhancement
* Think Value… how can you value your audience, and include posts that others might like… in other words, think of your audience, not necessarily what you want or like
Step One – The Profile
* People are interested in more than name and business, thus you should include the most professional and personal oriented information
* Build a complete professional resume on LinkedIn … include references and a history of your career paths, with lots of rich content that could be of interest
* Include places worked, and education, memberships, special hobbies and/or pastimes
* Include any areas of particular expertise
Your Audience
* Insert posts and information others would be interested in
* Vary your posts to create interest
* Post articles that might be helpful to others regarding health, finance, government,
sports, children, schools, neighborhoods, etc.
* Maybe even post a comical youtube item on your facebook page
* Try to stay neutral regarding politics or gear your political ideas to only people with the same right or left tendencies
* Remember not to offend anyone out there, it could multiply itself to others
* Be Polite .. Cordiality is a winner … say Thanks often
* Send individual posts when appropriate
Learn From Others
* Visit other’s pages and posts, profiles etc
* Gain from their successes
* Why re-invent the wheel? But always give credit when using someone else’s information
* If everything is about you, people will see right through it…
Selling on Social Media
* Remember social media is for creating contacts and building relationships, not for selling
* Never directly try to sell anything – you will turn people off and once you lose them, they rarely come back
* Remember you do not like to be solicited so why treat others that way
* No one purchases or deals with another person unless they trust that person or company
* Social media can and does create trust if used correctly
* Realtors should rarely post listings or properties for sale only on the listing type sights or in special close-nit groups you might establish that would be interested in listings
Share Valuable or Fun Information
* Comical items or quotes (clean ones only) can be a nice change of pace
* News articles or quotes from news articles can be valuable to readers
* Possibly a short video of interest on different subjects might be enjoyed by viewers
* Local news and/or television shows of interest are helpful
* National news subjects are always of interest
* Disaster relief and other emotional items can be of interest of course
* Highlight local or national businesses and maybe include good experiences with customer service
Include In Your Plan
* I normally visit other profiles and other people’s pages a couple times a week
* Remember life in general thus being active in social media is a learning process and you can learn from others out there in social media
Consistency
* Social media, if you want it be a successful business tool, must be viewed and acted upon in a very consistent manner.
* Here today and gone tomorrow does not work
* If you ask a question, respond to replies
* If you are going to use social media everyday that is fine, or three times a week that is also fine. But whatever time you devote, be consistent and show an interest in others
Arnie Goldberg VP Loyalty Builder, LLC agoldberg@loyaltbuilder.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment