Loyal Customers - How Many Do You Have?

We are finding the greatest risk in today’s business is the loss of existing customers. And we all have known the best opportunity for growing sales is through your existing customers
The key is to discern who are your core customers and find out which satisfied customers can become loyal customers. There is a big difference between satisfied and loyal.
• Nothing beats meeting a loyal customer for breakfast, lunch or a cup of coffee.
• Second is picking up the phone and talking for a few minutes with your top flight customers.
• Third and just as important is a consistent way to create value added benefits and consulting services for customers to differentiate you from those trying to erode your customer base.
It is not enough to be good in today’s business climate. You need to be creative and a true consultant for your customers both new and existing. Everyone is shopping every purchase with more and more scrutiny.
You must become a resource for not just real estate but for life in general. Helping a customer replace a washer and dryer, helping them with green initiatives, or even giving a customer a business lead can help you differentiate yourself from the daily tumult.
Follow through is critical. So you must engage, act and consistently communicate in helpful ways.


Arnie Goldberg, Co-Founder VP, Loyalty Builder, LLC
Loyalty Builder is a relationship management and marketing firm that I believe is dramatically different from the standard industry focused firm. We are driven to generate relationships to grow your real estate business.