If 70% of all real estate business comes from referrals, do you have a referral plan in place?
Even the successful REALTOR® may not know exactly how they get referrals from their data base list, they just happen. Imagine how many referrals one might get if they actually had a plan in place.
With today's market conditions, if you have no set plan for referrals (which of course come from customer relationships) your data base will begin to diminish.
I am seeing long-term REALTORS® who were successful without nurturing customer relationships actually leaving the business. Why? Because in a shrinking market those REALTORS® that are growing their business are taking the business away from other REALTORS® and from their data base of customers.
There are probably REALTORS® in your office that are doing better this year than last year, that have ignored the doomsayers and have plans in place to create more referral business. Not only are they doing well now, but when the markets begin to stabalize and grow again, they will become MEGA REALTORS®.
I see the industry changing drastically with the boom that will come in time. The REALTORS® that are survivors in the business will be fewer in numbers, and they will have become experts in marketing, data base cultivation, and a reliable source (go-to-person) by their clients for a multitude of lifestyle considerations.
This post is a quote from my latest eBOOK "Hints for Becoming a MEGA REALTOR®"
It can be found at www.mktgusa.com in the book store.
Arnie
arnie@mktgusa.com or arnie@a-gmarketing.com Cell (317) 489-5337
Showing posts with label loyal customers. Show all posts
Showing posts with label loyal customers. Show all posts
Friday, October 29, 2010
Monday, March 22, 2010
HOW MANY ARE IN THE MARKET TO BUY A HOME?
Have you ever been in a group of people and asked... "How many of you are in the market to purchase or sell a home, or know someone who is in the market?"
Have you ever been in a group of people and asked... "How many of you are in the market to purchase or sell a home, or know someone who is in the market?"
What was the response? I can imagine most of the time the there are blank stares and very little positive response. In a group of ten or fifteen people I would think the percentages of finding someone interested in moving is nil.
There are true loyalty marketing systems with the new technology that can build your referral business to a point that you will never have to ask the above question ever again.
Why not ask this, “How many have family and friends that could use a system of purchase discounts and offers that can save them money and it is free access?”
Loyalty marketing is used by high powered corporations to grow their business. The airlines like American Airlines years ago started an air miles for free flights program, Target created discount programs for existing customers, Amazon added free shipping all as loyalty marketing programs for existing customers. Huge amounts of capital have been re-directed from advertising programs aimed at the whole public to create new customers, to programs directed to existing customers to create advocates and word of mouth growth.
REALTORS® have a challenge to create these type of word of mouth advocates because the nature of the industry of few transactions with seven to ten years between purchases. REALTORS® also have a challenge because they do not have large capital dollars to create loyalty marketing programs.
Outsourced programs are available to help create loyal customers that grow your referral business. These programs are available at low cost, yet provide substantial savings for customers and prospects in their everyday lives.
www.loyaltybuilder.com
Arnie Goldberg
agoldberg@loyaltybuilder.com
317-489-5337
Have you ever been in a group of people and asked... "How many of you are in the market to purchase or sell a home, or know someone who is in the market?"
What was the response? I can imagine most of the time the there are blank stares and very little positive response. In a group of ten or fifteen people I would think the percentages of finding someone interested in moving is nil.
There are true loyalty marketing systems with the new technology that can build your referral business to a point that you will never have to ask the above question ever again.
Why not ask this, “How many have family and friends that could use a system of purchase discounts and offers that can save them money and it is free access?”
Loyalty marketing is used by high powered corporations to grow their business. The airlines like American Airlines years ago started an air miles for free flights program, Target created discount programs for existing customers, Amazon added free shipping all as loyalty marketing programs for existing customers. Huge amounts of capital have been re-directed from advertising programs aimed at the whole public to create new customers, to programs directed to existing customers to create advocates and word of mouth growth.
REALTORS® have a challenge to create these type of word of mouth advocates because the nature of the industry of few transactions with seven to ten years between purchases. REALTORS® also have a challenge because they do not have large capital dollars to create loyalty marketing programs.
Outsourced programs are available to help create loyal customers that grow your referral business. These programs are available at low cost, yet provide substantial savings for customers and prospects in their everyday lives.
www.loyaltybuilder.com
Arnie Goldberg
agoldberg@loyaltybuilder.com
317-489-5337
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