Monday, March 22, 2010

HOW MANY ARE IN THE MARKET TO BUY A HOME?

Have you ever been in a group of people and asked... "How many of you are in the market to purchase or sell a home, or know someone who is in the market?"

Have you ever been in a group of people and asked... "How many of you are in the market to purchase or sell a home, or know someone who is in the market?"

What was the response? I can imagine most of the time the there are blank stares and very little positive response. In a group of ten or fifteen people I would think the percentages of finding someone interested in moving is nil.

There are true loyalty marketing systems with the new technology that can build your referral business to a point that you will never have to ask the above question ever again.

Why not ask this, “How many have family and friends that could use a system of purchase discounts and offers that can save them money and it is free access?”

Loyalty marketing is used by high powered corporations to grow their business. The airlines like American Airlines years ago started an air miles for free flights program, Target created discount programs for existing customers, Amazon added free shipping all as loyalty marketing programs for existing customers. Huge amounts of capital have been re-directed from advertising programs aimed at the whole public to create new customers, to programs directed to existing customers to create advocates and word of mouth growth.

REALTORS® have a challenge to create these type of word of mouth advocates because the nature of the industry of few transactions with seven to ten years between purchases. REALTORS® also have a challenge because they do not have large capital dollars to create loyalty marketing programs.
Outsourced programs are available to help create loyal customers that grow your referral business. These programs are available at low cost, yet provide substantial savings for customers and prospects in their everyday lives.


www.loyaltybuilder.com
Arnie Goldberg
agoldberg@loyaltybuilder.com
317-489-5337

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