More Loyalty Tips

It has been stated , most companies designate up to 70% of their marketing budgets for acquiring new customers. The other 30% is targeted to their existing customer base. I contend the targeted marketing to your customer base leads to creating new prospects through the existing customers. Targeting those leads over time will produce new customers with a much greater return on marketing. Let's face it, marketing executives must always consider return on marketing expenses, just as all executives must be concerned with the bottom line and the return on investment.

Successful individual professionals strive to build a client base, maintain that client base and work towards repeat purchases and referrals. Without Customer Loyalty the client base will gradually be depleted.

Customer retention is considered by both scholars and practitioners to be one of the critical success factors for businesses with its implications for cost savings and profitability . Many have stated the cost of acquiring new customers is five to seven times that of retaining existing ones.

My latest book on Customer Loyalty called: "Give Your Dog A Treat"   http://giveyourdogatreat.webs.com/