What is social media?
Many view Social Media as adults playing around like teenagers on MySpace etc.
Many want to be more private and afraid or unwilling to be so public
Many will not ever use a credit card online
Yet Social Media is taking over as an incredible source to build business relationships, build trust and build new business
Social Media is actually a platform (free platform) to create a digital footprint to provide information, and specifically for realtors create relationships with other realtors around the country
Different Social Media platforms are more comfortable to some than others; therefore you need at least a presence on each of the major platforms
Creating yourself digitally
Profile set ups
- Facebook
- LinkedIN
- Facebook Group Page
- Facebook Fan Page
- Twitter
- Plaxo
- Website
- Blog
- YouTube Profile
- Local Social Media (example: Smaller Indiana)
- RSS Feed
- Ping.Fm and Friend Feed Setup
- iPhone and/or Blackberry
Are you using the right tools?
Over 200,000,000 Facebook users
Facebook is great for creating relationships
People only purchase from people they trust
LinkedIn is primarily a Social Media resume for building credibility
Twitter is a fast way to “spider” out to thousands of prospects
Plaxo also creates a credibility platform and some relationship building
Websites and Blogs are landing pages with information
iPhone’s and Blackberry’s provide instantaneous communication devices
Ping.Fm and Friendship Feed are ways to help control your digital footprint and lessen your time factor
Social media and customer loyalty
There is a difference between a satisfied customer and a loyal customer
A loyal customer fosters repeat business, referrals and provides you with additional profits
The day of the “refrigerator magnet” is done
Nothing replaces the one on one personal touch
Social media provides the new technology for continual personal touches
Do we advocate discarding your traditional methods of contact? NO
The added value of Social Media (at no charge to you) is a sound business practice
EVP Sales, LoyaltyBuilder LLC
Cell phone (317) 489-5337
Book Site: http://giveyourdogatreat.webs.com/
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