All REALTORS strive to find new ways for keeping their customers, and developing clients to the point where they are loyal. Satisfied customers are often not really loyal customers. Loyal customers are repeat customers and/or provide referral business. "Correctly mining your customer database, providing meaningful and value added "Treats" along the way is a sure way of creating and maintaining a successful business"
When asked, REALTORS often relate they spend 70% of their markting budgets on finding new customers and 30% on their existing customers. Yet, the successful realtors also say they get 70% or more of their business from existing customers. I contend that targeted marketing to your existing customers (in the form of consistent touches of added value) leads to creating new prospects through your existing customers. Following up on those leads over time will produce new customers with a much greater return on your marketing budget and efforts.
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