I believe one step owners and managers can take to help their agents is to bring three top notch (world class) mortgage brokers into their office (one at a time) for a very detailed interview.
Let's face it, closings depend upon teamwork between an agent and a mortgage person.. Why not be proactive to find the very best mortgage people in your area to work with your agents... Let them compete for the business, but also create some loyalty with them. Often they have different specialties that are critical in getting deals to the closing table.
Good teamwork is not just closing the deal, but making sure the experience is topnotch and it takes coordinated effort to accomplish that. Good communication amongst the team and the client is crucial. Remember the attitude has to be "what is best for the client."
Arnie Goldberg, VP Loyalty Builder, LLC agoldberg@loyaltybuilder.com
Showing posts with label customer service. Show all posts
Showing posts with label customer service. Show all posts
Friday, January 1, 2010
Thursday, December 24, 2009
TRULY UNDERSTANDING YOUR CUSTOMER
UNDERSTANDING what your customer expects from you as a service provider has become multi-faceted. It's not just enough to know the demographic profile of your customer. Providing good customer service and giving your customers what they expect means understanding every aspect of their lifestyle, especially when marketing to different age consumers. It will become more and more important to know what kind of music they listen to, and where they purchase clothing and auxiliary items, business software and various lifestyle factors. Additional information needed will be sports followed, children and what their children like to do, and so many more.
It is becoming more important to align yourself with third party companies that can help you gather and analyze this critical information regarding your customers in their work life, home life and lifestyle. Social media has become a useful tool also in discovering more information about customers and even providing ways to keep existing customers as loyal repeat customers.
Arnie Goldberg agoldberg@loyaltybuilder.com 317-489-5337
It is becoming more important to align yourself with third party companies that can help you gather and analyze this critical information regarding your customers in their work life, home life and lifestyle. Social media has become a useful tool also in discovering more information about customers and even providing ways to keep existing customers as loyal repeat customers.
Arnie Goldberg agoldberg@loyaltybuilder.com 317-489-5337
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