Roy Chitwood in his article, Key to Retaining Customers, states, “The key to retaining your customers in actuality is not very complicated. In fact, it can be quite simple:
Customers come to you when they have problems and needs. To both serve them well and keep them coming back, you have to provide better solutions than do your competitors.”
One executive describes customer loyalty; he says, “Correctly mining your customer database will create a means to acquire new clients over time. A system to creatively mine your customer database, providing “Treats” along the way is a sure way of creating and maintaining a successful business.”
Loyalty marketing is the management process of identifying “best customers” and utilizing customer data and insight to create, retain and grow profitable relationships.
Best customers are those who are the most commercially valuable – they bring the most profit.
Also important are those whose characteristics suggest that they have the potential to become categorized as best customers.
Keeping a client year after year is attaining customer loyalty that involves fitting together several pieces of the relationship puzzle.
There is a science to understanding client loyalty, to recognizing the value of loyal clients, plus creating and maintaining loyal clients. We will cover the basics of client loyalty and teach you ways to create more loyal clients than ever before in your business. I have found to create a successful customer loyalty strategy and action plan, one must first understand the numerous factors that determine the level of loyalty by customers.
First we will define Customer Loyalty and begin on a trip regarding the growth of Customer Loyalty. The purpose of the information is to review the make-up and use of Customer Loyalty.
Arnie Goldberg, quotes from book "Give Your Dog A Treat" www.giveyourdogatreat.com
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Of course, loyalty marketing creates relationships for long-term customer loyalty which leads to more referrals.
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