UNDERSTANDING what your customer expects from you as a service provider has become multi-faceted. It's not just enough to know the demographic profile of your customer. Providing good customer service and giving your customers what they expect means understanding every aspect of their lifestyle, especially when marketing to different age consumers. It will become more and more important to know what kind of music they listen to, and where they purchase clothing and auxiliary items, business software and various lifestyle factors. Additional information needed will be sports followed, children and what their children like to do, and so many more.
It is becoming more important to align yourself with third party companies that can help you gather and analyze this critical information regarding your customers in their work life, home life and lifestyle. Social media has become a useful tool also in discovering more information about customers and even providing ways to keep existing customers as loyal repeat customers.
Arnie Goldberg agoldberg@loyaltybuilder.com 317-489-5337
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