We are finding the greatest risk in today’s business is the loss of existing customers. And we all have known the best opportunity for growing sales is through your existing customers... would you agree?
You must know who are your core customers and find out which satisfied customers can become loyal customers. There is a big difference between satisfied and loyal.
Nothing beats meeting a loyal customer for breakfast, lunch or a cup of coffee. Second is picking up the phone and talking for a few minutes with your grade A customers. Third and just as important is a consistent way to create value added benefits and consulting services for customers to differentiate you from those trying to erode your customer base.
But first you must know your customers well enough to know which are "core loyal customers" and which could be "cultivated" to become core loyal customers. How do you accomplish that? "DEEPER" KNOWLEDGE OF YOUR CUSTOMERS BEYOND THE "OUTER SHELL"
Your customers do not always want to hear about real estate! In fact most of the time you they do not have any interest in real estate. You must trigger their work-life interests, home-life interests and lifestyle interests.
There are companies that offer services and or programs to help you accomplish just that. Seek them out and find companies that specialize in customer relationships.
Arnie Goldberg, co-founder and Vice President with Loyalty Builder,LLC. Arnie says, "Loyalty Builder is a relationship management and marketing firm that I believe is dramatically different from the standard industry focused firm. We are driven to generate relationships to grow your real estate business."
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