In What Shape Is Your Customer Data Base

Without accurate and current data, you might as well not have a data base!

What is your system for collecting data and how accurate is it?
Knowledge is King and in many cases customer retention is a direct correlation between the accuracy and timeliness of your data!
Do you have a system of communication with your existing customers?
If not you better create one in-house or go outside to contract with someone who does have tools to stay in contact with customers.

CRYSTAL BALL – NO! PREDICT THE FUTURE – NO!

If you do not predict the future, your sales and your whole business in today’s fast paced business atmosphere can decrease in a hurry.

Today, a young person with an idea, can start a business for very little money, create a credible website, position the business idea correctly on the internet, get traction on Google and other search engines and the result could be:

Your sales all of sudden belong to that young person operating out of his home office!

Constant “research and development” becomes a necessary part of any business planning. Any website must always be a work in progress. New ideas and new concepts have to be considered.