Customer Service Retention Strategies
Successful professionals strive to build a client base, maintain that client base and work towards repeat purchases and referrals. Without Customer Loyalty the client base will gradually be depleted.
Customer retention is considered by both scholars and practitioners to be one of the critical success factors for businesses with its implications for cost savings and profitability. Many have stated the cost of acquiring new customers is five to seven times that of retaining existing ones.
There is a science to understanding client loyalty, to recognizing the value of loyal clients, plus creating and maintaining loyal clients.
Keeping a client year after year is attaining customer loyalty that involves fitting together several pieces of the relationship puzzle. One click of the mouse and a few keyboard strokes and your satisfied customer possibly just left to a competitor.
ESTABLISH REINFORCEMENT OF FAVORABLE EXPERIENCES
You need to consider all of the purchase emotions to help create an atmosphere that carries favorable experiences forward into the future. Then the individual professional establishes activities that reinforce those favorable emotional experiences.
Knowledge is critical in both finding and keeping customers. The more you know regarding purchasing habits and motivations, the greater chance at success. Diversity is a major consideration in today’s business climate. The reaction of your customer to emotions plays a huge roll in future activities to reinforce the emotional profile of your client. Many times the emotional profile of your customer is more important than the business profile, as to knowing what motivates your customer now and in the future.
Arnie Goldberg
http://giveyourdogatreat.webs.com/
facebook: http://profile.to/arniegoldberg
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